Marketing Research

Introduction Introductory Paragraphs Marketing is a crucial part of a firm, business or financial institution. It determines the number of customers using services from the entity. As a result, it determines the profits that the business entity makes per unit time. Consequently, it determines the solvency and prosperity of the whole business.Advertising We will write a custom research paper sample on Marketing Research specifically for you for only $16.05 $11/page Learn More The firms, in turn, struggle to improve their marketing and advertising strategies in their system. The strategies must compete favorably with other firms that offer similar products. It must aim at adopting a strategy that leads to customers and client satisfaction. This ensures that the firms maintain their customers and gain more customers than their competitors (Kotler, 1986). In marketing, public relation officers carry out researches which aim at getting preferences from the cu stomers. In these researches, they collect data on the perceptions and opinions of the customers. This helps the business entities to provide new services and improve the quality of current goods and services. Consequently, they retain their customer and attract others. The demand and profit margin rise simultaneously. This paper will focus on designing a research that aims at collecting opinions of the customers. Particularly, it will design a research on a restaurant offering fast food. Specifically, it will use McDonald’s restaurant for the research. History McDonald’s restaurant is found in USA offering fast food. It was started in the year 1940 by Maurice and Richard at San Bernardino. In 1948, the restaurant improvised a speed serving system which increased efficiency and gained more customers than earlier. The company changed administrative bodies of management severally. In addition, it has changed the logo for a number of times due to marketing and advertiseme nt. The restaurant operates in 119 countries around the world. In the countries, it has thirty four thousand restaurants that operate under the headquarters in Illinois. The restaurant offers sandwiches, breakfast, soft drinks and desserts. The restaurants in other countries deviate from the standard menu fitting the countries culture. For example, china serves soup while the Indian restaurants refrain from serving beef. This is due to the religious taboos that exist in the country. They have the outdoor and indoor serving that fits the customer’s choices and decisions. Therefore, the restaurant is an all-inclusive restaurant that fits every social class.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Statement of Problem The restaurant has grown rapidly in accordance to history. However, various criticisms have been directed to fast food. The critics target the menu, pract ices of business and the expansion of the business. For example, Morris group had designed leaflets which aimed at criticizing the health status of the restaurants. In 2004, a documentary called Super-Size blamed the company for increased cases of obesity. The criticisms that revolve around fast foods have affected growth of the restaurant. For the last two years, the restaurant has been progressing in a slower pace than the previous years. This has posed a serious challenge to the overall profitability and the solvency of the company. As a result, this problem needs to be addressed with urgency. Purpose of the Study The purpose of the study is to solve this financial and economic crisis existing in the restaurant. The research aims at involving the customers in improving financial status and services. It seeks to use the outside-in strategy to solve the internal challenges. In addition, the study will enable the restaurant to make additional inputs in the current menu. Lastly, it w ill help the management to add attractive and useful services in the restaurant. This will be fulfilled through various objectives. Objective of the study To understand their customers in details To collect the relevant information pertaining to customer’s preferences To make relevant recommendations and conclusions for improvement Research Question In this research, we seek to understand the perceptions and opinions of the customers towards the products and services offered. As a result, we need a query that will form the basis and foundation of the research. Therefore, we might seek to know whether restaurants perceive a negative change in the quality of the products and services offered. Do restaurants perceive declines in the quality of products and services? This is a broad question that allows the development and design of the research. It provides sufficient space to get the opinions of the customers towards the improvements of products. It is a question which can form the methodological center of departure for the entire research. Hypotheses Although there is the research question, it is essential to speculate and make predictions before the actual research. Therefore, we could assume that there is no decline in the quality of the products offered by the restaurant. However, this hypothesis cannot be tested. We cannot carry out a research for the purpose of scrutiny. Scientifically, it is called the null hypothesis. We could assume that there is a decline in the quality of food offered in the restaurant. The hypothesis will, therefore, state that restaurants perceive declines in the quality of products and services. The hypothesis could be broken down into sub-hypotheses to state that McDonald restaurant perceives declines in the quality of services.Advertising We will write a custom research paper sample on Marketing Research specifically for you for only $16.05 $11/page Learn More It is, also, possible to rese arch on the hypothesis stating that restaurants rarely perceive declines in the quality of products and services. All these could form alternative hypotheses. However, there is no research that dwells on more than one hypothesis simultaneously. Therefore, this research will dwell on the alternative hypothesis about McDonald restaurant. A research can be carried out to determine the validity of this hypothesis. As a result, the research will revolve around this hypothesis. Background Literature Review The company has been offering products that have high calorie. The calorie products have been the target of criticism from many communities. Therefore, most customers feel that they should take food with fewer calories than the restaurant offers in the menu. Most of the current customers are aware of the dangers that the food bring to them. These dangers include obesity, high blood pressure and gaining unnecessary weight. In addition, the restaurant does not offer bitter drinks that hel p in breaking down the fats they consume. The customers get cautious of this situation and prefer making food at home rather than visiting the restaurant. Employment of young staff has deterred the companies’ reputation. The company was sued for the allegations of propagating child labor. Customers feel uncomfortable when they are served by staff members who are underage. The management has been overwhelming the staff for decreasing their efficiency during serving. Complains show dissatisfaction of service by the staff. This has been a crucial point of failure. Definitions of terms Qualitative analysis- This is an analysis that uses subjective reasoning on non-quantifiable data or information. Qualitative analysis- It refers to the analysis of quantifiable data by mathematical calculations and deductions. Sampling- Sampling refers to tactical selection of data sets from the target population Methodology- This refers to the strategies that are used to collect records and repr esent data for analysis. Instrumentation- Instrumentation focuses on the instruments used in the collection analysis of information. Methodology Population The population is comprised of the customers’ visit to the restaurant for the meals. It includes customers from the 119 countries around the world in 34,000 restaurants. The total number of customers served by the restaurants is approximately sixty eight million per day. This is a huge population that makes it difficult to reach all customers. Therefore, the research cannot consider the whole population of customers. For the purpose of data collection, sampling will be carried out. Sampling During sampling, two data sets will be considered for the collection of views. The two data sets will include customers who make regular visits and those visiting the restaurant occasionally. Regular customers visit the restaurant for three meals daily. On the other hand, occasional customers visit the restaurant for one meal only. On this sampling, the sample is not carried out in a manner that favors a desired outcome (Strauss, 1992). Therefore, the outcomes will be credible. The sample will randomize the respondent across gender, age and origin of the customers. Therefore, it will become extremely reliable and credible.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Instrumentation The most crucial instrument of this research will be the questionnaires which will contain several questions aiming at understanding the perceptions of the customers. On this light, the following questions will be included in the questionnaires. How many times do you visit the restaurant daily? What is your most preferred food product in this restaurant? What is your most preferred drink in the restaurant? What do you think is omitted in the menu? What should we add in the menu to suite the eating habit? How do you rate the service by the staff in this restaurant? Does the waiting time coincide with your time management? Does the cost of products match with their quality? What is your opinion regarding the health of the food you take on the restaurant? Customers will be given the questionnaires to fill when they visit the restaurant. Therefore, the questionnaire should have a few questions. This ensures that the questionnaire does not consume much of the respondent s time. Otherwise, it would lead to incomplete or unreliable formation. On this light, the questionnaires should be flexible. They should be designed in a manner that allows modification. This implies that it can be modified to include arising themes during the research. In addition, it allows the removal of any questions that are irrelevant to the study. These modifications arise during the actual research. A Facebook and Twitter account will be opened for the research. People will be invited to like the page and make their contributions. The questions will be posted on the page and customers invited to answer the questions. This will be a technological extension for the questionnaires. It will capture the customers who are in the social networks. As a result, the number of people considered will be sufficient to make conclusions. The children will be interviewed orally by the selected staff from the restaurant. The staffs will record the information on the questionnaire for analys is. However, the interview will be recorded using audio recorders. The audio recorders will ensure that the information that is omitted in the questionnaires is captured. Video recorders will be used where visual presentation of information is required. For example, a child who does not know the real name of certain food will tend to point at the food. The video recorder or camera will be used to capture the information. As a result, all the information that is required for analysis will be available. Therefore, the research will be all-inclusive and reliable. Consequently, the recommendations, conclusions, and solutions derived from the research will be credible. A suggestion box will be used for the purpose of the research. For the period of research, a small advert will be hanged beside the box. It will urge customers to drop any opinions on the box. The opinions will be incorporated in the analysis. This will widen the scope of the research. Procedures and Time Frames The most s ignificant procedure of data collection will be filling in the questionnaires. The questionnaires will have the nine questions. This will take a maximum of three minutes to answer the questionnaires. The questionnaire will have a section which will seek to capture additional information and opinions from the customers. This section might take about two minutes to write and express ideas. In total, a single respondent might take five minutes to fill in the questionnaire. The oral research for the children might take a little bit longer. Each question might take a maximum of 1 minute. On the other hand, they might take one minute to give an opinion about their experience in the hotel. A child might take a maximum of ten minutes to interview and get information that can be used for analysis. Analysis plan Analysis can either be qualitative or quantitative according to the data being collected (Strauss, 1987). In this research, qualitative analysis will be used to analyze data. During t he research, the collection of data and analysis will be done simultaneously. The simultaneous operations will ensure that the questionnaires are changed and altered to accommodate new themes rising during the research. The data between the mature customers and the children will be done separately. In addition, the data between occasional customers and regular customers will be separated. This allows comparison between the two data sets. It ensures that the existing similarities are reconciled, and the differences appearing in the opinions are retained. The diversity of the opinions in those data sets makes the results reliable and credible. Reliability and Validity of the Research Reliability and credibility in this research cannot be ignored. The consideration of the two factors is mandatory and paramount. Violating the reliability of research makes it biased and incredible. For this reason, the research has employed various factors to ensure the validity and reliability of the re sults. First, sampling will be done randomly. This implies that the research is not biased or inclined to a desired outcome. Secondly, the use of various data sets ensures that there is sufficient variation among the respondents. The variation occurs in reference to age, gender and level of regularity to the restaurant. Lastly, the use of flexible questionnaires, which allowed the incorporation of the arising themes, ensured the capture of much information. Also, it ensured that the research focused on the relevant information only. The three measures ensure full credibility, validity, and reliability of the information collected from the respondents. Conclusions This research will be a positive step towards solving the financial crisis that is facing the restaurant of McDonald’s. It will provide the necessary information which can be used to make recommendations and conclusions. The research described every step and detail that will be followed in collecting, recording, and analyzing the data and information. Consequently, it can be described as an all-inclusive research. In fact, it will be a crucial step towards solving the challenges that have been posed to the company. Works Cited Kotler, Philip. Principles of marketing. 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1986. Print. Strauss, Anselm L. Qualitative analysis for social scientists. Cambridge: Cambridge University Press, 1987. Print. Thompson, Steven K.. Sampling. New York: Wiley, 1992. Print. This research paper on Marketing Research was written and submitted by user Tanner H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Speech Acts in Linguistics

Speech Acts in Linguistics In linguistics, a speech act is an utterance defined in terms of a speakers intention and the effect it has on a listener. Essentially, it is the action that the speaker hopes to provoke in his or her audience. Speech acts might be requests, warnings, promises, apologies, greetings, or any number of declarations. As you might imagine, speech acts are an important part of communication. Speech-Act Theory Speech-act theory is a subfield of pragmatics. This area of study is concerned with the ways in which words  can be used not only to present information but also to carry out actions. It is used in linguistics, philosophy, psychology, legal and literary theories, and even the development of artificial intelligence. Speech-act theory was introduced in 1975 by Oxford philosopher J.L. Austin in How to Do Things With Words  and further developed by American philosopher J.R. Searle. It considers three levels or components of utterances: locutionary acts (the making of a meaningful statement, saying something that a hearer understands), illocutionary acts (saying something with a purpose, such as to inform), and perlocutionary acts (saying something that causes someone to act). Illocutionary speech acts can also be broken down into different families, grouped together by their intent of usage. Locutionary, Illocutionary, and Perlocutionary Acts To determine which way a speech act is to be interpreted, one must first determine the type of act being performed.  Locutionary acts  are, according to Susana Nuccetelli and Gary Seays Philosophy of Language: The Central Topics, the mere act of producing some linguistic sounds or marks with a certain meaning and reference. So this is merely an umbrella term, as illocutionary and perlocutionary acts can occur simultaneously when locution of a statement happens. Illocutionary acts, then, carry a directive for the audience. It might be a promise, an order, an apology, or an expression of thanks- or merely an answer to a question, to inform the other person in the conversation. These express a certain attitude and carry with their statements a certain illocutionary force, which can be broken into families.   Perlocutionary acts, on the other hand, bring about a consequence to the audience. They have an effect on the hearer, in feelings, thoughts, or actions, for example, changing someones mind. Unlike illocutionary acts, perlocutionary acts can project a sense of fear into the audience. Take for instance the perlocutionary act of saying, I will not be your friend. Here, the impending loss of friendship is an illocutionary act, while the effect of frightening the friend into compliance is a perlocutionary act. Families of Speech Acts As mentioned, illocutionary acts can be categorized into common families of speech acts. These define the supposed intent of the speaker. Austin again uses How to Do Things With Words to argue his case for the five most common classes:   Verdictives, which present a findingExercitives, which exemplify power or influenceCommissives, which consist of promising or committing to doing somethingBehabitives, which have to do with social behaviors and attitudes like apologizing and congratulatingExpositives, which explain how our language interacts with itself David Crystal, too, argues for these categories in Dictionary of Linguistics. He lists several proposed  categories, including directives (speakers try to get their listeners to do something, e.g. begging, commanding, requesting), commissives (speakers commit themselves to a future course of action, e.g. promising, guaranteeing), expressives (speakers express their feelings, e.g. apologizing, welcoming, sympathizing), declarations (the speakers utterance brings about a new external situation, e.g. christening, marrying, resigning). It is important to note that these are not the only categories of speech acts, and they are not perfect nor exclusive. Kirsten Malmkjaer points out in Speech-Act Theory, There are many marginal cases, and many instances of overlap, and a very large body of research exists as a result of peoples efforts to arrive at more precise classifications. Still, these five commonly accepted categories do a good job of describing the breadth of human expression, at least when it comes to illocutionary acts in speech theory. Sources Austin, J.L. How to Do Things With Words. 2nd ed. Cambridge, MA: Harvard University Press, 1975. Crystal, D. Dictionary of Linguistics and Phonetics. 6th ed. Malden, MA: Blackwell Publishing, 2008. Malmkjaer, K. Speech -Act Theory. In The Linguistics Encyclopedia, 3rd ed. New York, NY: Routledge, 2010. Nuccetelli, Susana (Editor). Philosophy of Language: The Central Topics. Gary Seay (Series Editor), Rowman Littlefield Publishers, December 24, 2007.

Macro paper Essay Example | Topics and Well Written Essays - 2000 words

Macro paper - Essay Example I chose the chapter about economic growth (chapter 16) because I believe that it would be most useful to use that topic at this time since the global economy has been experiencing a downturn in the past months. In chapter 16, the different indicators of growth are discussed as well as different ways to illustrate growth. I find these aspects interesting since there are, indeed, a lot of ways to show economic growth. For example, the use of a Production Possibility curve to measure growth is a common tool. This chapter says that in order for growth to occur, the curve should execute an outward shift. But I think it cannot be applied to all countries. Maybe it is applicable to developed countries because it is easy for them to shift to a higher Production Possibilities Frontier (PPF). In developing countries, however, economic growth means moving from inside the PPF to reach the point along the PPF (Crafts 139). Also, growth will not always occur just as long as the PPF curve shifts ou tward. According to the Solow Growth model, growth will start to slow down as the economy approaches its steady state level (Crafts 140). Just like in microeconomics where there is the law of diminishing marginal utility. Although Solow did not mention about a diminishing economic growth, the steady state level of an economy is like the satiation point wherein growth will slow down. Also, this topic brought the study of macroeconomics to a new level since it does not only talk about the usual AS-AD curves in macroeconomics but it also tackles the "society" part of economics. Yes, it discusses about the Aggregate demand and supply and the Production Possibility curve but it enables us to understand the global economy in a broader perspective. "The Battle of Ideas": A Macroeconomic Perspective In the first episode of Commanding Heights, The Battle of Ideas, the contrasts between Keynesian economics and Austrian economics are very noticeable. From Lenin's revolution against the global economy to Von Mises' free market. During the World War I, Lenin was against the free market and even said that globalization exploits men. Communism took over Russia. The state had implemented heavy public intervention. When John Stalin came, the idea of central planning was introduced. The government had so much power over wages and prices. This was the main idea of Keynesian economy. Public intervention is needed in order for an economy to develop or attain growth. On the other hand, there's this Austrian economics that constitutes the laissez faire approach to the economy - that free market is essential to attain a good economy. But what is really appropriate in order for an economy to grow Is it the Keynesian or Austrian In the world today that globalization is so prevalent, is it really beneficial for a country to apply the Keynesian thought of heavy public intervention Well, lessons from the past may have the answers to that. In the Battle of Ideas, when Lenin decided to impose heavy public intervention, the Soviet Union did not really prosper at all. Although communism was rampant in their time, having the government

The life of the city of Milwaukee, Wisconsin Essay

The life of the city of Milwaukee, Wisconsin - Essay Example Milwaukee has deep personal meaning to me as a home and as a place to visit with my family. I greatly adore Milwaukee known for its aromatic smell of malt in old-fashioned beer. With unique and distinct legacies handed down from generation to generation, it is no wonder that Milwaukee is literally translated as â€Å"the good land†, as it has benefitted me, my family and friends.What really is good about Milwaukee? Being considered home to more than 600,000 residents from diverse cultural and ethnic orientations, Milwaukee has supported diversity in culture from historical times. Although Native American Indians were known to rule the city, Germans were famous as the greatest immigrants, and have significantly influenced local culture through food and architectural edifices, the passage of time coupled with the sheer hospitality of the population encouraged people from Europe, Asia and from Mexico to assimilate into traditional American culture. We get the chance to watch most anticipated games of Milwaukee Brewers. The entire ballpark manifests grandeur and magnificence in the elegant design of the ballpark with a fan-shaped roof that houses four levels of fully packed highly charged and enthusiastic fans. Every game seen from Miller Park is a unique and memorable experience with minute details that are retained in my faculty forever. Sharing each experience with loved ones is a reflection of genuine respect for patronizing Miller Park as it forms part of my personal growth and development.... My family, friends and guests anticipate the end of winter through the melting of the snow in May – signaling the start of an almost five-month fun marathon, celebrating an array of activities ranging from attending musical concerts in beautifully designed stages across the festival grounds. We never miss attending the plethora of performing popular bands while sipping Milwaukee’s famous Schlitz and looking forward to having another serving of fish fry. Enjoying all that good stuff in the company of love ones and friends would never beat this experience. I would only fear that October is fast approaching and the frivolities are about to end. When all the merriment of Summerfest have concluded, I actually have other choices to visit, together with family members and peers in an array of contemporary and rustic works of art from any of the famous museums: the Art Museum in North Art Museum Drive, the Public Museum at West Wells Street, or the Betty Brinn Children’s Museum at Wisconsin Avenue. We all get to enjoy viewing extraordinary and exemplary designs in architectural structures and unconventional forms of arts. The futuristic houses constructed within the Art Museum and covered with a uniquely designed movable wings made to control the lighting and temperature within the building. My special and personal favorite is visiting the Public Museum where spectators never cease to recall the collection of butterflies at the Puelicher Butterfly Wing. Hundreds of beautifully colored butterflies in full splendor spread their intricately designed wings. I had the opportunity to see rare and even exotic species that are not found roaming in

Quantitative Easing Essay Example | Topics and Well Written Essays - 1250 words

Quantitative Easing - Essay Example This act expands the excess reserves of banks and lowers the yield since the prices of the financial assets rise (Wieland & Research., 2009). Since this is a type of a monetary policy, it also includes expansionary and contractionary monetary policies. Expansionary policies include those in which the central bank purchases government bonds (short-term) in order to bring down the market interest rate. When interest rates are at zero and traditional monetary policy cannot be brought into play, quantitative easing is used to further boost the economy, and not only are short-term bonds purchased, but long-term bonds are purchased as well, and the yield would be most likely to increase. (Economist, 2005) This policy helps to keep inflation at the right percentage, neither too low nor too high. However, easing can become over-effective and result in deflation or be ineffective and lead to banks not lending out additional reserves (Economist, 2005). As aforementioned, the central bank imposes a monetary policy by a rise or fall in the interest rate. Then the interest rate target is also achieved by open market operations, which essentially involves the buying or selling of short-term government bonds from financial institutions including banks. The process involves the central bank lending out bonds, collecting the money from these bonds purchased, and this in turn changes the money supply in the economy and at the same time affects the price of government bonds, even though just the short-term ones. This entire process changes the interbank rates of interest (Fukasawa & Corporation, 2000). A liquidity trap occurs when the central bank cannot change the interest rate. Quantitative easing is then used to boost the economy without referring to the interest rate. The aim of quantitative easing is to affect the money supply and not the interest rate, which is impossible to reduce in any case. And this is referred to as a â€Å"last resort policy† in

The sustainable tourism

The sustainable tourism Executive summary In recent years, sustainable tourism has been very common and popular in the tourism industry. This report will be looking at and focusing on the following: Sustainable tourism what is about how to develop tourism in the peak district national park, Castleton how to promote sustainable tourism in the peak district national park, Castleton number people who visit the peak district national park, Castleton transport in the peak district national park, Castleton recommendation conclusion Sustainability in the peak district national park, Castleton Introduction The aim of this report is to explain how to develop sustainability in the Peak District National Park, Castleton (PDP). The report will consider mainly and focus on the social part in peak district national park, Castleton, and changes that can be made. First of all, the report will tell the reader some brief history of Peak District national park, Castleton (PDP) and then define the term sustainable tourism and tourism development. Then secondly, the author will introduce the requirement that can be done to develop sustainable tourism in Castleton and how to promote sustainable tourism in the Peak District National Park in Castleton, the literature will then recommend development that can be done in Castleton and conclusion will be drawn. Castleton is an outstandingly pretty village situated at the head of the lovely Vale of Hope, in the heart of the Derbyshire Peak District National Park. Castleton is surrounded on 3 sides by steep hills and the mighty bulk of Mam Tor looms high, 2 miles to the north west of the village. On a hill, overlooking Castleton is the ancient Peveril Castle Sustainable tourism can be defined as Sustainable tourism is simply sustainable development achieved through tourism. Sustainable development is economic development that takes a long-term view. It balances the benefits of economic development against environmental and social costs (greentourism.org.uk, 2010). Sustainable Development in Castleton Sustainable tourism meanly focuses on the environment, social and environment values. However, to achieve sustainable development in the peak district national park Castleton, (PDP) the community has to involve in the partnership. According to Sinclair (2003:404) define as sustainable development is expected to meet the needs of the present without compromising the ability of future generation to meet their own needs. Sustainability is mainly focused so that development is positive for the local people, the visitors and tourism companies. To promote tourism in Peak District National Park, Castleton they have to have more events, activities and exhibitions by doing that it will attract more visitors as it used to do. For example the Garland festival and the Oak apple day which runs every year attracts visitors to Castleton. Castleton has to build more cafà © bars for the local people and visitors themselves. These festivals attract more visitors to Castleton and it helps improve the economy impact and also makes the attraction very popular. In 2001, the population in Castleton was around 1,200(visit Castleton.com, 2010). Because visitors visit different or several parks so Castleton needs to bring more activities so that the destination can be sustainable. However, the communities do not have to destroy the wild life in the area with hiking and walking in the area. In the other hand, the community has monitor and measure the sustainable tourism in the area. According to the Miller and Ward (2005:177) stated that since 1993, the WTO has organized sustainable tourism monitoring pilot projects in different parts of the world where WTO consultants have worked together with national and local tourism management to develop indicators for particular sites. Attraction in Castleton Castleton has local attraction, for example the Peveril, Castleton castle and more. The Castleton castle do not attracts more visitors because it needs more improvement and development for it to attract more tourist and visitors. Peak district national park, Castleton (pdp). Castleton is a place where it suite all kind of needs and people, for example, Education Old people Walkers People who wish to stay overnight Hikers Transport in Castleton Castleton lies at the western end of the Hope Valley in the Peak District National Park, mid-way between Manchester and Sheffield. Transport in Castleton is reliable. Hope railway station is 3km from the centre of Castleton is served by the Manchester Sheffield railway line with direct trains to both cities, plus connections to the rest of the railway system. Source from Castleton. Improvement in Castleton The local people and visitors in the communities has to take care with the by not distorting the wild life in the area. According to Shaw and Williams (2004:182) suggested that to sustain tourism the following can be look at: To run with involvement and consent of local communities, which of course links directly with the ideas of communities participation Be in position to share profit fairly with the local community Involve communities than individuals. Promoting tourism in Castleton According to Waugh (2002) said that national park must also foster the economic and social well being of the local communities. They are also required to pursue a policy of sustainable development by which they must aim to improve the quality of peoples lives without destroying the environment (framework 16, p499). To promote tourism in Castleton the community has to contribute in the activities that has been brought and are taking place. By doing so it also creates jobs for the local people in the town or city. The promotion has to be also enjoyed the qualities by the local communities and the visitors. The local people have participated in tourism developments. According to Ottinger et al (2005) suggested that to promote tourism in a certain areas the following has to be done: It enhances International Corporation, foreign direct investment and partnerships with both private and public sectors, at all levels. Develop programs, including education and training program that encourage people to participate in eco- tourism to enable indigenous and local communities to develop and benefit from eco- tourism and enhance stakeholders cooperation in tourism development. Number people who visit the peak district national park, Castleton There are many people or visitors who visit the peak district national park, Castleton, every year. Conclusion Recommendation The application of the literature suggests that the local community has to contribute to sustain tourism in peak district national peak, Castleton (pdp). The application of literature suggest that the local people has to keep the environment clean so that it does not harm the wild life The application of the literature suggest that the local people and the visitors has to use public transport or walk to lower the air pollution The application of the literature suggests that visitors have to have to control their pets or animal when they visit the peak district national park, Castleton. Reference list Ottinger. L., R, Robinson, .A.N., and Tafur. V. (2005) Compendium of sustainable energy laws (1st ed)(p,245) Cambridge press Waugh, .D (2002) Geography: an integrated approach (3rd ed) (p, 592) nelson thorns. Miller, G. and Ward, .T.L. (2005) Monitoring for a sustainable tourism transition. The challenger of developing and using indicators.(1st ed) (p, 177).Cabi publishing Shaw, G. and William, .M.A (2004) Tourism and tourism space (1st ed) (p, 182) Published: Saga Sinclair, .D. and Jayawardena http://www.emeraldinsight.com/Insight/viewPDF.jsp?contentType=ArticleFilename=html/Output/Published/EmeraldFullTextArticle/Pdf/0410150706.pdf world wide hospitality and tourism trend: viewpoint the development of sustainable tourism in the Guianas What is sustainable tourism? http://www.greentourism.org.uk/what-is-sustainable-tourism.html Number of visitors to the Castleton http://www.peakdistrict-education.gov.uk/fact%20sheets/fz7cas2.htm images from Castleton http://www.visitcastleton.co.uk/history.php history of Castleton peak district http://www.derbyshireuk.net/castleton.html aces on the 23th march 2010.

Healthy Diet and Nutrition Tips :: Papers

People in America are becoming more and more overweight. They are lacking information about nutrition. They don't know that certain foods can prevent certain diseases. Here's some information to help you understand the importance of eating and dieting right. OBESITY IN AMERICA It seems that in today's society, families are too busy to sit down and eat dinner at the table like a family. The parents are too busy with work, and the children have after school activities. So they just grab something quick to eat through the drive through at their local McDonalds, and don't even think twice about the lack of nutrition they are receiving. "Today, approximately 35 percent of women and 31 percent of men age 20 and older are considered obese, up from approximately 30 percent and 25 percent, respectively, in 1980" (Losing Weight Safely, '1). "Men with more than 25 percent and women with more than 30 percent body fat are considered obese" (Losing Weight Safely,'1). This is an outrageous number. If people would just take a little time out of their day to watch what they eat, the people of this country would be some much healthier. "Fifty-eight million American adults ages 20 through 74 are overweight, and the number of overweight Americans increased from 25 to 33 per cent between 1980 and 1991". "One in five children are at risk of being overweight. Ten percent of children are overweight or obese. The number of overweight children had doubled over that past 15 years, and 70 percent of overweight children aged 10 to 13 will be overweight and obese adults." (President Clinton releases new dietary guidelines, '1). "Obesity is a risk factor for diseases such as coronary heart disease, certain types of cancer, stroke, and diabetes" Clintons, '1). The children of America need to be taken care of now so that later in life they won't have any medical problems. NUTRITON AND HOW IT CAN PREVENT DISEASES Nutrition is an everyday thing that people take lightly. They believe that it won't affect them one way or another. But it does. The first step in healthy nutrition should be to follow the food pyramid. It consists of (1) bread, cereal, pasta, rice; (2) vegetables; (3) fruits; (4) milk, yogurt and cheese; and (5) meat, poultry, fish, dry beans, eggs, and nuts. A sixth group (fats, oils, and sweets) should be eaten in moderation. " By law, most food labels now must display a Nutrition Facts panel containing information about how the food can fit into an overall daily diet.

The Courage of Soldiers

1.Describe the life of Pauline and her siblings.Pauline and her siblings lived a life filled with fear. She was taught at a very young age about the challenges that her parents had gone through in order for her and her sibling to lead a better life. Pauline and her siblings faced physical abuse from their demanding and controlling father. Only the letter ‘A’ was accepted on their school report caard†¦ anything below that deserved a wack with a stick from their abusive father.2.Make a list of the pressures the children in the Ngyuen family faced growing up with their parents.†¢ Worked at the restaurant before and after school†¢Had to attend maths school, Vietnamese school, cooking school, debating and martial arts. They were expected to do all this and had to get top grades at school. 3.What were the father’s methods of discipline? Which do you consider to be worse and why? The father’s methods of discipline were physical abuse and public humi liation. I personally consider public humiliation to be worse because parents who publicly humiliate a child don’t do it for the child's own good but to demonstrate the act of power play over the child. When we are publically humiliated in front of our peers, family and friends, we feel like a raw wound that everybody feels free to rub salt in. They feel utterly open to the judgment of the world and utterly powerless to change it or to take care of themselves while experiencing it.People will judge and as social beings, the opinions of others matter a lot. When they faced the physical abuse, it happened at home and they were able to hide their wounds, when it was done publicly though they couldn’t hide. They had to bear the shame in front of the world. 4.Children raised in abusive environments like Pauline, find it more difficult to define their individual identity and achieve a sense of belonging. Do you agree.Please explain. Yes I do agree that children raised in abu sive environments like Pauline, find it more difficult to define their individual identity and achieve a sense of belonging. This is because that those who face such difficult situations everyday are constricted and aren’t able to roam around and find out who they really are. Because of this constriction it is also hard for them to find a sense of belonging because they are constantly trying to please their parents. 5.Provide several quotes and page that show clearly how Pauline felit living with her parents. †¢Ã¢â‚¬Å"Fear dominated every day of my childhood. Fear and dog shit covering the yard were the smells of my childhood.† Pg. 292 †¢Ã¢â‚¬Å"He had never attempted to get to know or understand his children.† Pg. 294 †¢Ã¢â‚¬Å"My father controlled every hour of our day and when any situation fell out of his control, we suffered the full force of his anger.† Pg. 293 †¢Ã¢â‚¬Å"It is ironic that we in turn had to escape the tyranny of his rul e to find freedom for ourselves.† Pg. 2946.Describe how Pauline might have felt when she ran away from home. What thoughts would have been going through her mind? Pauline might have felt scared, unsure and frightened when she ran away from home. She would have been worried for her brothers, who is going to look after them? What will happen if her dad finds her? Can she do this? Feelings of doubt would have taken over her but she overcame this and decided to finally do something for herself. 7.What do you think of Pauline’s decision to leave home?I think Pauline’s decision to leave home was the right thing to do. She had to get out of there sooner or later. She had to venture out in the real world and find her individual identity and her sense of belonging.8.How did Pauline’s experiences at home affect her in life? What kind of a person has she become? Pauline’s experiences at home affected her life in such a way that she has become9.Why did Pauline continue to inform her father of her academic achievements after she left home? Pauline continued to inform her father of her academic achievements after she left home because she wanted him to know that his words had still stuck with her. ‘Aim high, hold strong ambitions for your future.’ Pg. 296.10.Why is the story titled ‘The Courage of Soldiers’? Is this a fitting title? What title would you have given the story? Yes the title, The Courage of Soldiers, is a fitting title. The courage that soldiers is the same level  of courage the Pauline and her siblings had. I would title this story as ‘ The Courage of Soldiers’ as well. 11.Why did Pauline’s father behave in the way he did?Pauline’s father behaved in the way that he did because he wanted the best for his children. He wanted his children to lead a traditional life and. The way that he implemented his beliefs on his children was wrong though. He was very dominating and never really bothered to know his children. He was over protective and wanted total control over his children.

Battle of Spotsylvania Court House - Civil War Battle of Spotsylvania

Battle of Spotsylvania Court House - Civil War Battle of Spotsylvania Battle of Spotsylvania Court House - Conflict Dates: The Battle of Spotsylvania Court House was fought May 8-21, 1864, and was part of the American Civil War. Armies Commanders at Spotsylvania Court House: Union Lieutenant General Ulysses S. GrantMajor General George G. Meadeapprox. 100,000 men Confederate General Robert E. Leeapprox. 52,000 men Battle of Spotsylvania Court House - Background: Following the bloody stalemate at the Battle of the Wilderness (May 5-7, 1864), Union Lieutenant General Ulysses S. Grant elected to disengage, but unlike his predecessors, he decided to keep pressing south. Shifting bulk of the Army of the Potomacs strength to the east, he began moving around the right flank of General Robert E. Lees Army of Northern Virginia on the night of May 7. The next day, Grant directed Major General Gouverneur K. Warrens V Corps to capture Spotsylvania Court House, approximately 10 miles to the southeast. Battle of Spotsylvania Court House - Sedgwick Killed: Anticipating Grants move, Lee rushed Major General J.E.B. Stuarts cavalry and Major General Richard Andersons First Corps to the area. Utilizing interior lines and taking advantage of Warrens tardiness, the Confederates were able to assume a position north of Spotsylvania before Union troops could arrive. Quickly building several miles of trenches, the Confederates were soon in a formidable defensive position. On May 9, as the bulk of Grants army arrived on the scene, Major General John Sedgwick, commander of the VI Corps, was killed as he scouted the Confederate lines. Replacing Sedgwick with Major General Horatio Wright, Grant began to develop plans for assaulting Lees army. Forming a ragged, inverted V, the Confederate lines were weakest near the tip in an area known as the Mule Shoe Salient. At 4:00 PM on May 10, the first Union attacks moved forward as Warrens men assaulted Andersons corps along the left side of the Confederate position. Repulsed with around 3,000 casualties, the attack was the precursor for another assault which slammed into the east side of the Mule Shoe two hours later. Battle of Spotsylvania Court House - Uptons Attack: Assembling twelve regiments from the VI Corps, Colonel Emory Upton formed them in a tight assault column three wide by four deep. Striking a narrow front along the Mule Shoe, his new approach quickly breached the Confederate lines and opened a narrow but deep penetration. Battling valiantly, Uptons men were forced to withdraw when reinforcements to exploit the breach failed to arrive. Recognizing the brilliance of Uptons tactics, Grant immediately promoted him to brigadier general and began planning corps-size assault using the same approach. Battle of Spotsylvania Court House - Assaulting the Mule Shoe: Taking May 11 to plan and shift troops for the pending assault, Grants army was quiet for most of the day. Misinterpreting the Union inactivity as a sign that Grant was going to attempt moving by his army, Lee removed artillery from the Mule Shoe in preparation for shifting to a new position. Shortly before dawn on May 12, Major General Winfield S. Hancocks veteran II Corps struck top of the Mule Shoe using Uptons tactics. Quickly overwhelming Major General Edward Allegheny Johnsons division, Hancocks men captured 4,000 prisoners along with their commander. Rolling through the Mule Shoe, the Union advance bogged down as Brigadier General John B. Gordon shifted three brigades to block Hancocks men. Also hampered by the lack of a follow-up wave to press the attack, Hancocks troops were soon being pushed back. To regain the momentum, Grant ordered Major General Ambrose Burnsides IX Corps to attack from east. While Burnside had some initial success, his assaults were contained and defeated. Around 6:00 AM, Grant sent Wrights VI Corps into the Mule Shoe to fight on Hancocks right. Raging through the day and into the night, fighting in the Mule Shoe surged back and forth as each side sought an advantage. With heavy casualties on both sides, the landscape was quickly reduced to a body-strewn wasteland that presaged the battlefields of World War I. Recognizing the critical nature of the situation, Lee repeatedly sought to personally lead his men forward, but was prevented from doing so by his troops who desired to preserve his safety. Some of the most intense combat occurred at an area of the salient known as the Bloody Angle where sides were sometimes reduced to hand-to-hand fighting. As the fighting raged, Confederate troops built a defensive line across the base of the salient. Completed around 3:00 AM on May 13, Lee ordered his troops to abandon the salient and retire into the new line. Occupying the salient, Grant paused for five days as he probed east and south seeking a weak spot in the Confederate lines. Unable to find one, he sought to surprise the Confederates at the Mule Shoe line on May 18. Moving forward, Hancocks men were repulsed and Grant soon cancelled the effort. Realizing that a breakthrough would not be possible at Spotsylvania, Grant continued his trend of moving left and again slipped around Lees army by marching south towards Guinea Station on May 20. Battle of Spotsylvania Court House - Aftermath: The fighting at Spotsylvania Court House cost Grant 2,725 killed, 13,416 wounded, and 2,258 captured/missing, while Lee suffered 1,467 killed, 6,235 wounded, and 5,719 captured/missing. The second contest between Grant and Lee, Spotsylvania effectively ended in a stalemate. Unable to win a decisive victory over Lee, Grant continued the Overland Campaign by pressing south. Though desiring a war-winning triumph, Grant was aware that each battle cost Lee casualties that the Confederates could not replace. Selected Sources Fredericksburg Spotsylvania Court House National Military ParkCWSAC Battle Summaries: Battle of Spotsylvania Court HouseBattle of Spotsylvania Court House Overview

Free Essays on Library Card

In the story, â€Å"The library Card,† Richard Wright took one step closer to achieving the American dream. However, in order to fully understand how he did so, one must first understand exactly what the American Dream is. I asked a few of my closest friends what their best definition of the American Dream was. They all came up with fairly similar answers to this question. The American Dream is having a good job, good family, and just pretty much well off. It is being wealthy and the best at what you do. It is being knowledgeable. The books that Richard Wright tried so desperately to attain helped him to get a better handle on the American dream. If Richard Wright had never read those books, chances are, he would never have made the effort to pick up his life and move it along. Upon reading Mencken and other great authors, he found out more about why white people acted the way that they had. He had a better grasp on why they treated him the way that they had. Wright then became more knowledgeable. In order to attain the American dream, you must have knowledge because knowledge is power. The books that Wright read introduced new obstacles in his life. The major one that he had to overcome was the fact that he knew what people thought of him, yet he was still unable to say anything about it. He had to live his life the exact same way and it killed him inside. He longed to say something to the white men, but knew better. Sometimes, silence kills. In this case, it was a huge obstacle that Richard Wright may never have overcome.... Free Essays on Library Card Free Essays on Library Card In the story, â€Å"The library Card,† Richard Wright took one step closer to achieving the American dream. However, in order to fully understand how he did so, one must first understand exactly what the American Dream is. I asked a few of my closest friends what their best definition of the American Dream was. They all came up with fairly similar answers to this question. The American Dream is having a good job, good family, and just pretty much well off. It is being wealthy and the best at what you do. It is being knowledgeable. The books that Richard Wright tried so desperately to attain helped him to get a better handle on the American dream. If Richard Wright had never read those books, chances are, he would never have made the effort to pick up his life and move it along. Upon reading Mencken and other great authors, he found out more about why white people acted the way that they had. He had a better grasp on why they treated him the way that they had. Wright then became more knowledgeable. In order to attain the American dream, you must have knowledge because knowledge is power. The books that Wright read introduced new obstacles in his life. The major one that he had to overcome was the fact that he knew what people thought of him, yet he was still unable to say anything about it. He had to live his life the exact same way and it killed him inside. He longed to say something to the white men, but knew better. Sometimes, silence kills. In this case, it was a huge obstacle that Richard Wright may never have overcome....

At the Construction Summit held in 2001 it was agreed that there was Essay

At the Construction Summit held in 2001 it was agreed that there was no quick solution to the industry's health and safety problems - Essay Example d on the Health and Safety Commission since 1974, after the Health and Safety at Work (HSW) Act; an Act based on the belief that ‘disease leads to the cure’, hence the bodies that create risks also carried the means to ridden themselves of them (Robens, 1972). This Act introduced a goal-oriented, practical approach that paved the way for local bodies to employ new regulatory frameworks which led to the promotion of Health and Safety. The HSW Act led to the creation of two new bodies, which were: The HSC served to secure health, safety and the general well being of the workers whilst creating general public awareness and HSE works alongside HSC and enforces health and safety laws and regulations. Since 1974, noticeable progress has been made and has led to impressive results such as the total and complete elimination of the hazard of construction yet issues such as Construction remain unabated which keeps the situation at a standstill. Management and workers need to be made aware of the impending risks of construction. In an effort to create concrete and substantial targets the government along with HSC launched the ‘Revitalising health and safety strategy’ in 2000. This was to directly highlight the occupational hazard in the work place. After the introduction of this strategy, the Construction summit took place on 27th February 2001, led by the Deputy Prime Minister, John Prescott. The poor record of care and safety in the construction sector led to the realisation that measures needed to be taken to reform the state of affairs. The industry was obliged to commit to a change in performance that would practically be demonstrated. The intention behind this summit was to, catch the attention of the higher officials of the Construction Industry and to engage them in matters of health and safety which were a serious cause of concern for the work force. The government was encouraged to propose and adopt their own plans of dealing with matters that were

Brown v. Board of Education of Topeka Case Study

Brown v. Board of Education of Topeka - Case Study Example They went to court based on the principle in the Fourteenth Amendment that offered equal protection to all American citizens (Patterson, 2002). In many prior instances, the court denied relief on the ground of the Plessy v. Ferguson ruling. The case of Plessy v. Ferguson resulted in a ruling that offered for separation of whites and blacks in the public sphere while offering equal facilities and opportunities to all. In Brown v. Topeka, the plaintiffs argued against the principle of segregated and equal protection. They argued that the segregation of schools could never allow for any equality and reduced the protection due to one group of people. The legal issues in the case of Brown v. Board of Education were with regard to the rights of all people as provided for all people under the 14th Amendment. Another legal issue under the determination of the court was whether the principles of Plessy v. Ferguson are applicable to Brown v. Board of Education. The Fourteenth Amendment asserts that all persons are under the equal protection of the law (Sitkoff, 2008). This amendment effectively entails that, all persons in the United States regardless of color, race or creed, deserve equality of protection and privilege in all aspects of American public life. The intention of the ruling in Plessy v. Ferguson was to legalize segregation in public transport. The issue of equality arises in that; provision of equality may be possible in public transport. In the realm of education, it would be hard to maintain equality since it is inevitable that skewed funding would occur against some of the segregated schools. Another aspect of the US Co nstitution is that it provided freedom of choice to any person to make use of any public facilities and institutions of their choice. The application of the rule in Plessy v.  Ferguson was erroneous in that it restricts access to any American to public facilities based on skin color (Miller, 2004).